Facebook.

Whilst the majority of computer users have a Facebook page, it is often overlooked as a tool in a professional capacity, but you only have to think of the sheer amount of potential viewers to be reached in the Facebook spectrum to realise how much of a valuable resource it could be if treat the right way. Through interaction on sites like this it is impossible to develop a good online relationship with interested parties and through regular updates keep them both in the know and also help them understand your practice better.